Two House Brands, Two Fit Personalities
Auden covers Target’s more structured, everyday bra range. Underwire, molded cups, and t-shirt bras built to hold a shape through a full day.
Colsie leans toward soft, wire-free, bralette-style pieces meant for comfort over structure. Comparing sizing between them is closer to comparing two different brands than two lines from the same store.
Your True Size Works for Either Starting Point
Because both labels track a standard US measurement reasonably well, the number from the Bra size calculator is a fair starting point whichever line you’re shopping. The fit difference you’ll notice comes from construction and support level, not from either brand running consistently small or large.
Use the In-Store Return Policy to Your Advantage
Because Target allows straightforward in-store returns and exchanges, it’s a low-friction brand to test your calculated size against in person. Try the size on, and swap for an adjacent size on the spot if the fit isn’t right rather than guessing from an online chart alone.
Buying With Confidence at Target
Both Auden and Colsie are sold exclusively at Target and Target.com, which means their size charts are consistent store-to-store. A size that worked at one location should carry over reliably to another, unlike marketplace-style retailers where sizing varies by individual seller.
Target’s Circle rewards program occasionally includes bra-specific promotions and early access to new colorways in both lines, which can be a practical way to test a new size in a lower-stakes buy before committing to a full-price multi-pack.
If you’re shopping for a first bra or a teen-specific fit, Auden’s basic underwire styles and Colsie’s wire-free options both carry a wide size range starting from smaller bands, making Target a reasonable one-stop comparison point between a structured and unstructured option in the same trip.
What “True to Size” Actually Means Here
Target’s house lingerie lines (Auden and Colsie) are built and tested against standard US band-and-cup sizing, without the compensating shifts some other retailers build into their pattern grading. That means your calculated size from the Main Bra Calculator is a reliable starting point rather than something you need to adjust before ordering.
Where Fit Still Varies by Style
Structured underwire styles hold closer to the labeled size than wireless bralettes, which use stretch fabric to cover a small range of bodies under one size. If a specific Auden or Colsie style has unusually high or low ratings mentioning fit, check the product reviews for that item specifically. Pattern issues tend to show up style-by-style, not across the whole line.
Shopping Tip
Target’s return policy makes it low-risk to order two adjacent sizes when trying a brand-new style for the first time, then return whichever doesn’t work. That’s often faster than guessing from a size chart alone, especially for a style with limited size-specific reviews.
Auden vs. Colsie: Do Target’s Two House Brands Fit the Same?
Auden leans toward everyday, slightly more structured styles, while Colsie skews wireless and lounge-focused. Both generally run true-to-size against a standard US measurement, but Colsie’s stretch-heavy fabrics are more forgiving of a slightly-off size than Auden’s underwire styles, where precise band and cup fit matters more.
Shopping Target’s Bra Selection Online vs. In-Store
In-store, you can try before buying, which removes most of the guesswork. Shopping online, check the specific product’s fit notes (some listings mention “runs small” or “runs large” for that exact style) rather than assuming your general Target size applies uniformly across every bra in the catalog.
